Understand Where Link Attention Comes From
Use approximate country-level activity to plan timing and context for international campaigns without treating aggregate geography as a visitor's exact location.
- Country Level
- Approximate Geography
- Aggregate Patterns
- Paid Feature
How It Works
- 01
Choose a meaningful period
Use a window that fits the active plan and includes enough activity to avoid reacting to isolated visits.
- 02
Review country distribution
Compare the leading recorded countries and note whether campaign distribution explains the pattern.
- 03
Check other signals
Use referrer, device, browser, and timing context when available before changing a regional campaign.
- 04
Validate locally
Confirm language, offer, legal, and destination requirements before launching a market-specific experience.
Start With the Signal, Then Add the Context
- Review approximate country-level distribution
- Compare regional attention across selected periods
- Use aggregate patterns rather than personal identity
- Access geographic detail on eligible paid plans
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Frequently Asked Questions about s.id Analytics
Does s.id show city-level link analytics?
No city-level dashboard is promised for current s.id link analytics. Eligible paid plans can show approximate country-level distribution.
Can geographic analytics identify a visitor?
No. The dashboard presents aggregate location activity and does not provide a visitor's name or exact physical location.
Is country data included on the Free plan?
Country detail is part of advanced analytics, which is currently available on paid plans. Consult the subscription comparison for current eligibility.
Put Link Analytics to Work
- Turn Link Activity Into Better Campaign DecisionsCompare link engagement over time with click, estimated unique visitor, QR, and plan-dependent audience insights from s.id.
- Build Cleaner UTM Links for Downstream MeasurementAdd UTM parameters to a destination, shorten the tagged URL with s.id, and analyze campaign parameters in your downstream analytics platform.
- Connect Offline Placements to Measurable EngagementUse separate s.id links or QR codes for posters, packaging, events, and print placements, then compare recorded clicks and scans.
Use country-level patterns to plan international campaigns
Geographic link analytics can show the approximate country distribution of recorded activity when advanced analytics is included with the active paid plan. It can help a global team identify where attention is appearing and decide whether timing, language, or destination context deserves closer review.
The location is an aggregate estimate derived from network information, not a person's identity or exact physical location. The current dashboard does not promise city-level detail, an interactive map, or language demographics. Small samples should not be treated as a complete representation of an audience.
Interpret approximate geography responsibly
Country-level activity is directional context, not proof of nationality, residence, identity, or purchase intent.
Avoid exact-location language
Describe the data as approximate country distribution rather than saying you know exactly where a visitor is.
Account for network effects
VPNs, relays, corporate networks, and mobile carriers can affect the country associated with activity.
Use adequate samples
Do not redesign a regional strategy around a handful of visits or a very short reporting period.
Turn Every Shared Link Into a Learning Loop
Create your first trackable link free, learn where attention builds, and add deeper reporting when your campaigns need it.