Dictionary
GlossaryDigital Marketing.
Master the terminology of link management, QR codes, and digital marketing to get the most out of the s.id platform.
- What is a URL Shortener?A URL shortener is a tool that converts long URLs into shorter, more manageable links while preserving the destination.
- What is a QR Code?A QR (Quick Response) code is a two-dimensional barcode that can store URLs, text, and other data, readable by smartphone cameras.
- What are UTM Parameters?UTM parameters are URL labels that carry campaign source, medium, and other context into compatible destination analytics tools.
- What is Link Tracking?Link tracking records activity around a URL so teams can compare links across channels, placements, and reporting periods.
- What are Branded Links?Branded links are short URLs that use a custom domain name to associate the link with your brand.
- What is a Bio Link?A bio link is a single URL in your social media bio that leads to a page with multiple links, allowing you to share all your content from one place.
- What is a Microsite?A microsite is a small, focused website typically consisting of one to a few pages, designed for a specific purpose like campaigns, events, or product launches.
- What is Link in Bio?"Link in bio" refers to the single clickable URL in a social media profile, typically leading to a page with multiple links to share all your content.
- What is Link Retargeting?Link retargeting loads a configured advertising or analytics pixel while a visitor passes through an intermediary link.
- What is a Deep Link?A deep link is a URL that directs users to a specific page or content within a mobile app, rather than just opening the app's home screen.
- What is Click-Through Rate (CTR)?Click-through rate (CTR) is recorded clicks divided by measured impressions for the same placement and reporting period.
- What is a Dynamic QR Code?A dynamic QR code uses an intermediary link so its destination can be updated when the platform and plan support editing.
- What is a Custom Domain for Short Links?A custom domain lets you use your own branded web address for short links instead of a generic shortener domain. For example, links.yourbrand.id instead of s.id.
- What is Conversion Tracking?Conversion tracking records a defined outcome in the destination or business system and relates it to marketing activity under an attribution method.
- What is Link Management?Link management brings link creation, organization, ownership, maintenance, and measurement into one repeatable workflow.
- What is a Vanity URL?A vanity URL uses a readable domain and path so people can recognize, remember, and share an address more easily.
- What is a URL Redirect?A URL redirect instructs a browser or other client to request a different destination from the address it first opened.
- What is a URL Slug?A URL slug is the readable path segment used to identify a page, route, or short-link record within a web address.
- What is Referral Traffic?Referral traffic is destination activity attributed to a link on another website, subject to available referrer and campaign signals.
- What is a Unique Visitor?A unique visitor is a tool-specific estimate that deduplicates recorded activity within a defined reporting period.
- What is a QR Code Quiet Zone?A QR code quiet zone is the clear margin around the code that separates its modules from nearby artwork and text.
- What is Campaign Attribution?Campaign attribution assigns credit for a measured outcome to marketing interactions under a stated model and reporting window.
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