URL Shortener for Newsletters
Get better insights from your email campaigns. Shorten links to hide ugly tracking parameters and make sharing easier.

- Clean Links
- Aggregate Clicks
- Campaign Parameters
- Placement Comparison
Create a trackable short link in four steps
- 01
Define the newsletter campaign
Set consistent source, medium, campaign, and content values before generating links for different placements.
- 02
Create one link per measured placement
Use separate links only when the distinction will inform a real decision, such as header versus body CTA.
- 03
Test before sending
Verify every redirect, destination, access rule, and mobile experience in a test email.
- 04
Combine reporting responsibly
Compare s.id clicks with email-platform and destination outcomes without treating the metrics as interchangeable.
Turn every URL into a useful campaign asset
- Hide UTM parameters
- Track email clicks
- Cleaner email design
- Use consistent campaign parameters
- Compare placements with separate links
Explore Other Products
- Digital Wedding InvitationCreate a digital wedding invitation with event details, maps, countdown, gallery, and a link to your RSVP workflow.
- QR Codes for Connected Marketing CampaignsConnect print, out-of-home, event, and retail campaign placements to focused landing pages with manageable s.id links and downloadable QR codes.
- Compare Which Email Links Earn More ClicksUse distinct s.id links in newsletters and lifecycle emails to compare recorded click activity by message or placement.
Frequently Asked Questions
Does s.id provide newsletter A/B testing?
Do not describe the shortener as an email A/B testing platform. Create distinct links if your email tool is running a test, then interpret results in that tool.
Can short links prevent broken email links?
They do not prevent configuration errors. Always test the redirect and final page before sending, and confirm destination-editing capabilities before relying on them.
Can I measure click-through rate with s.id alone?
s.id can report link clicks according to your plan, but a newsletter click-through rate also needs the appropriate delivered or opened-message denominator from your email platform.
Related Use Cases
- Free URL Shortener for Social MediaShorten links for Instagram, TikTok, Twitter & Facebook for free. Track clicks per platform, use custom aliases, and boost engagement with short URLs.
- URL Shortener for SMS MarketingCreate compact SMS campaign links and measure aggregate clicks. SMS delivery and open reporting remain with your messaging provider.
- Bulk Link Shortener, Shorten Multiple URLs at OnceCreate up to 100 short links per batch on eligible plans. Import CSV or text, apply consistent naming, and review per-link analytics.
Create readable campaign links without overstating email metrics
Newsletter links often carry source, medium, campaign, and content parameters. A short URL can keep the published destination compact while preserving a consistent campaign naming structure for aggregate click analysis.
Short-link clicks are not the same as email opens, unique newsletter readers, or conversions. Your email platform remains the source for delivery and subscriber-level reporting, while the destination system records registrations or purchases. Use s.id as one layer in that measurement chain.
Newsletter measurement essentials
A compact link helps organization, but accurate interpretation still depends on consistent tagging and reliable downstream data.
Keep visible labels descriptive
Use meaningful button or anchor text so subscribers understand the destination even when the URL is short.
Avoid unnecessary variants
Do not create dozens of aliases unless each placement difference will change a campaign decision.
Retain a campaign map
Document aliases and destinations so archived newsletters remain understandable and links can be audited later.
Make your next campaign link easier to trust and measure
Create a free s.id account, publish your first short link, and upgrade only when you need higher limits or advanced controls.