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s.id Brand and Media Asset Guide

Official s.id brand assets for media and press coverage.

Logo

Primary Logo

Full-color logo for light backgrounds

Reversed Logo

White logo for dark backgrounds

s.id Symbol

Brand symbol without the s.id wordmark

Other Assets

App Icon

Symbol in a rounded square for app icons and favicons.

Profile Photo

Symbol in a circle for social media accounts and avatars.

AgentS Logo

s.id AI assistant logo for pages and materials about AgentS.

s.id uwu Logo

A more casual logo version for community and social media content.

Saidi Mascot

s.id mascot for illustrations and content closer to users.

Brand Colors

Logo Red

#E33535

Primary color on the official logo

Logo Peach

#FFB696

Secondary color on the official logo

Interface Red

#CC3333

Color for buttons and links in s.id products

Ink

#15171C

Color for titles and dark backgrounds in s.id products

Typography

Aas.id one link

Montserrat

Headings. For page and section titles, in Bold and SemiBold.

Aas.id one link

Work Sans

Body text. For paragraphs, descriptions, and short labels.

Aas.id one link

Inter

Interface. For small buttons, tables, and dashboard views.

Usage Guide

Do

Leave enough clear space around the logo

At least the height of the letter "s" in the logo

Keep the logo's original proportions

Resize proportionally

Use on a contrasting background

Use the full-color logo on light backgrounds and the white logo on dark ones

120 px

Minimum size 120 px for digital media

For print, use a minimum size of 25 mm

Don't

Don't change the logo colors

Use the official versions provided

Don't rotate or distort the logo

The logo must stay upright

Don't use on a busy background

Avoid complex patterns or images

Don't add effects

No shadows, outlines, or other effects