Turn Link Activity Into Better Campaign Decisions
See which links earn attention, compare timing and channels, and use the analytics included with your plan to decide what to improve next.
- Click Timeline
- Estimated Unique Visitors
- Paid Audience Insights
- Plan-Based History
How It Works
- 01
Define the comparison
Decide whether you need to compare channels, placements, messages, or time periods before creating campaign links.
- 02
Create distinct links
Use a separate short link or QR destination for each item that needs its own measurable activity.
- 03
Review the available signals
Compare the timeline and totals first, then use paid audience breakdowns when they help explain a meaningful difference.
- 04
Validate downstream outcomes
Use your website, commerce, CRM, or advertising analytics to confirm conversions after the s.id click.
Start With the Signal, Then Add the Context
- Review clicks and estimated unique visitors over time
- Separate short-link activity from QR scans
- Compare referrer, country, device, and browser data on paid plans
- Export timeline data on Growth and Scale
Explore Other Products
- Spotify Link ShortenerShorten Spotify URLs for songs, playlists, albums, artists, and podcasts. Share a compact link and review aggregate clicks with s.id.
- Free Microsite BuilderBuild beautiful microsites for free with s.id. No coding required. Perfect for portfolios, events, product launches, and promotional campaigns.
- QR Codes for Retail Store TouchpointsConnect shelves, displays, receipts, and storefront signs to product details, offers, store services, or support pages with s.id QR codes.
Frequently Asked Questions about s.id Analytics
Does s.id Analytics report marketing conversions?
The link analytics view reports recorded activity such as clicks, estimated unique visitors, QR activity, and plan-dependent audience breakdowns. Confirm leads, purchases, or other conversions in the system where those outcomes happen.
Which analytics details require a paid plan?
Recorded referrer, approximate country, device platform, browser, lifetime visitors, and longer date ranges are paid capabilities. CSV timeline export is currently available on Growth and Scale.
Can analytics identify each person who clicked?
No. The dashboard presents aggregate activity and estimated unique visitors rather than the name or personal identity of an individual visitor.
Put Link Analytics to Work
- Build Cleaner UTM Links for Downstream MeasurementAdd UTM parameters to a destination, shorten the tagged URL with s.id, and analyze campaign parameters in your downstream analytics platform.
- Connect Offline Placements to Measurable EngagementUse separate s.id links or QR codes for posters, packaging, events, and print placements, then compare recorded clicks and scans.
- Compare Which Email Links Earn More ClicksUse distinct s.id links in newsletters and lifecycle emails to compare recorded click activity by message or placement.
Measure attention before deciding what to change
Link analytics gives marketing teams a consistent view of activity around the destinations they share. Start with clicks, estimated unique visitors, QR activity, and the timeline. Those signals help you compare links, placements, and campaign timing without pretending that a click is the same as a lead, sale, or attributed conversion.
Paid plans add recorded referrer, approximate country, device platform, and browser breakdowns. The available date range is 7 days on Free and 60 days on paid plans. Retention is 30 days on Free, 180 days on Launch and Growth, and 365 days on Scale; CSV timeline export is available on Growth and Scale.
A measurement plan that stays honest
Treat s.id activity as evidence of attention and use the system closest to the outcome for conversion reporting.
Name links consistently
Use campaign and placement names your team can recognize later instead of relying on memory.
Change one variable
When comparing placements or messages, keep the destination and measurement window consistent where possible.
Document plan limits
Choose a review cadence that fits the range and retention included with the active subscription.
Turn Every Shared Link Into a Learning Loop
Create your first trackable link free, learn where attention builds, and add deeper reporting when your campaigns need it.