Build Cleaner UTM Links for Downstream Measurement
Add consistent campaign parameters before shortening a destination, then use the resulting link wherever you need a cleaner path to your analytics platform.
- UTM Parameters
- Short Tagged URLs
- Consistent Naming
- Downstream Reporting
How It Works
- 01
Define a naming convention
Agree on lowercase source, medium, and campaign values before several people begin creating links.
- 02
Add parameters to the destination
Build the complete tagged URL and confirm that it still resolves to the intended page.
- 03
Create the short link
Shorten the tagged destination and choose a recognizable alias that does not expose the long query string.
- 04
Verify both reporting surfaces
Check s.id for recorded link activity and the destination analytics platform for UTM campaign reporting.
Start With the Signal, Then Add the Context
- Add source, medium, campaign, term, and content parameters
- Shorten long tagged destinations for easier sharing
- Keep naming conventions consistent across campaign links
- Review UTM reporting in the destination analytics platform
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Frequently Asked Questions about s.id Analytics
Does s.id show a dashboard grouped by UTM source or campaign?
No. The current link analytics dashboard does not provide automatic UTM grouping or campaign reports. Use the analytics platform on the destination for those reports.
Can I shorten a URL that already contains UTM parameters?
Yes. Use the complete tagged URL as the destination, create the short link, and test that the parameters remain present after redirect.
Are UTM parameters the same as conversion attribution?
No. They label traffic for downstream reporting. The destination platform determines how visits and conversions are processed and attributed.
Put Link Analytics to Work
- Connect Offline Placements to Measurable EngagementUse separate s.id links or QR codes for posters, packaging, events, and print placements, then compare recorded clicks and scans.
- Compare Which Email Links Earn More ClicksUse distinct s.id links in newsletters and lifecycle emails to compare recorded click activity by message or placement.
- See Which QR Placements Earn More ScansReview recorded QR activity over time and access plan-dependent country, device, browser, retention, and export capabilities.
Create tagged destinations that remain easy to share
UTM parameters label a destination with values such as source, medium, campaign, term, and content. The s.id link workflow can add those parameters before shortening the resulting destination, which helps teams replace long tagged URLs with a cleaner shareable link.
The current s.id analytics dashboard does not group or visualize performance by UTM value. Review UTM campaign reports in the destination analytics platform, such as the analytics installed on your website. s.id can separately report its available link activity and plan-dependent audience breakdowns.
Keep campaign parameters analysis-ready
Consistent values matter more than creating a large number of tags that nobody can interpret later.
Avoid spelling variants
Choose one value such as newsletter instead of mixing newsletter, email-newsletter, and Newsletter.
Do not put sensitive data in parameters
UTM values are visible in the destination URL and should not contain personal or confidential information.
Test the final redirect
Confirm the parameters survive the short-link redirect and appear in the destination analytics request.
Turn Every Shared Link Into a Learning Loop
Create your first trackable link free, learn where attention builds, and add deeper reporting when your campaigns need it.