Connect Offline Placements to Measurable Engagement
Give each poster, package, flyer, or event placement its own trackable destination so you can compare which executions attract attention.
- Placement-Level Links
- QR Activity
- Time-Based Trends
- Plan-Aware Insights
How It Works
- 01
List the placements
Separate the print formats, venues, event areas, or package variants that need an individual result.
- 02
Create a unique destination per placement
Generate a distinct short link or QR path while keeping the final landing experience consistent.
- 03
Test before production
Scan and open every asset at its intended print size, distance, lighting, and mobile connection.
- 04
Compare matched time windows
Review recorded activity for equivalent periods and confirm downstream outcomes in the appropriate system.
Start With the Signal, Then Add the Context
- Assign a distinct link or QR code to each placement
- Compare recorded clicks and scans over time
- Review country and device insights on eligible paid plans
- Measure engagement without claiming downstream conversion
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Frequently Asked Questions about s.id Analytics
Can s.id tell which specific poster was scanned?
Yes, when each poster uses its own s.id link or QR destination. Reusing one destination across every poster combines the recorded activity.
Does a QR scan prove an offline campaign conversion?
No. It shows recorded engagement with the QR path. Use the destination, checkout, form, or CRM to confirm the business outcome after the scan.
What geographic detail is available?
Eligible paid plans can show approximate country-level distribution. The current link analytics dashboard does not promise city-level maps or an exact visitor location.
Put Link Analytics to Work
- Compare Which Email Links Earn More ClicksUse distinct s.id links in newsletters and lifecycle emails to compare recorded click activity by message or placement.
- See Which QR Placements Earn More ScansReview recorded QR activity over time and access plan-dependent country, device, browser, retention, and export capabilities.
- Learn Which Recorded Sources Send Link TrafficReview recorded referrer values for s.id link activity when advanced analytics is included with your plan.
Give every offline placement a measurable digital path
Posters, packaging, direct mail, event signage, and printed handouts do not produce digital activity on their own. A distinct s.id link or QR destination gives each placement a measurable path, allowing you to compare recorded clicks or scans after the material reaches an audience.
This is engagement measurement, not automatic proof of sales or return on investment. Use the destination site, checkout, CRM, or another downstream platform for conversion outcomes. Advanced s.id analytics can add approximate country, device, browser, and recorded referrer context on eligible paid plans.
Build attribution into the physical asset
A placement is only comparable when its link, naming, and deployment dates remain distinct and documented.
Avoid reusing one QR code everywhere
A shared code can show total engagement but cannot distinguish which physical placement produced it.
Record launch and removal dates
Keep a deployment log so the analytics window matches when each asset was actually visible.
Design for a clear next step
Tell people what they receive after scanning instead of presenting a QR code without context.
Turn Every Shared Link Into a Learning Loop
Create your first trackable link free, learn where attention builds, and add deeper reporting when your campaigns need it.