Glossary Term
What Is a Link Alias?
A link alias is the short segment after the domain that makes a URL easier to recognize, read, and manage.
A link alias is a chosen name for the last segment of a short URL. In s.id/[catalog-rina-2026], the domain is s.id, while catalog2026 is the alias or custom slug. The service reads that alias as a code and uses it to find the stored destination URL.
An Alias Is Not a Domain
Changing the alias only changes the segment after the slash. To use an independently owned domain, a user needs a custom-domain feature. An alias is also not automatically available on every domain because services may apply ownership rules, blocked words, minimum lengths, or limits on editing.
A good alias provides context without exposing personal data. s.id/[city-menu] is easier to understand than a random string, but avoid putting phone numbers, email addresses, order numbers, or customer details in it. URLs may appear in browser history and analytics reports.
How to Choose an Alias
- Use words that represent the content or campaign
- Keep it short enough to read in print
- Avoid spellings that are easy to confuse
- Do not imitate another brand or organization
- Test the link after changing the name or destination
- Document aliases used by the team
In s.id, the ability to select or edit an alias follows the current plan and quota. Once the alias is ready, connect the short link with a QR Code or analytics when the campaign needs broader distribution and measurement.
Create and manage short links with s.id.