Dictionary
GlossaryDigital Marketing.
Master the terminology of link management, QR codes, and digital marketing to get the most out of the s.id platform.
Link management
- Branded LinkA branded link uses a recognizable domain and alias designed to look consistent with a particular brand or campaign.
- Custom Domain for Short LinksA custom domain uses an organization's own domain name for short links so the sender's identity appears more consistently.
- Deep LinkA deep link sends a user to a specific screen or piece of content inside an app instead of opening only the home screen.
- Link AliasA link alias is the short segment after the domain that makes a URL easier to recognize, read, and manage.
- Password-Protected LinkA protected link adds a checkpoint, such as a password, before a visitor is redirected to the destination URL.
- Redirect URLA URL redirect takes a visitor from the address they opened to another destination through a redirect response.
- Smart RedirectSmart Redirect uses routing rules to send visitors to different destinations based on the context of a request.
- URL ShortenerA URL shortener turns a long web address into a compact link that is easier to share while still sending visitors to the original destination.
QR Code
- Dynamic QR CodeA dynamic QR Code stores a managed intermediary URL, allowing the final destination to be updated without printing a new QR symbol.
- QR CodeA QR Code is a two-dimensional symbol that stores data in a pattern of modules and can be read by a compatible camera or scanner.
- QR Code Error CorrectionQR error correction adds recovery data so a symbol may remain readable when some modules are dirty or damaged.
- QR Code Quiet ZoneThe quiet zone is an empty margin without text, frames, or illustrations around a QR Code so scanners can identify its boundaries.
- QRISQRIS is Indonesia's QR Code payment standard, with a different purpose from a regular QR Code that opens a website, form, menu, or microsite.
- Static QR CodeA static QR Code stores the destination URL or text directly in its pattern, so changing the data requires creating a new code.
Microsite & s.id Shop
- Call to Action (CTA)A call to action tells an audience what to do next, such as buy, register, contact a business, or download a resource.
- Digital ProductA digital product is created, purchased, and received electronically without physical delivery as its main component.
- Landing PageA landing page is the destination an audience reaches after clicking an ad, campaign link, email, QR Code, or another call to action.
- Link in BioA link in bio sends a social audience to one branded page that brings together important links, content, catalogs, and actions.
- MicrositeA microsite is a compact web experience built around one goal, audience, or campaign without requiring a large website.
- Payment LinkA payment link sends a buyer to checkout or payment instructions for a particular transaction.
Analytics & marketing
- ConversionA conversion is an action considered valuable to a business or campaign, such as a purchase, registration, download, or incoming conversation.
- Conversion RateConversion rate compares the number of conversions with the relevant opportunities and expresses the result as a percentage.
- Conversion TrackingConversion tracking records important actions and connects them with a measurable campaign journey.
- CTR (Click-Through Rate)CTR measures how often people click after seeing a link, ad, email, or another clickable element.
- ImpressionAn impression counts each time an ad, post, or content element is displayed on a surface that measures it.
- Link TrackingLink tracking records and analyzes interactions with a URL so a team can evaluate distribution and campaign performance.
- ReferrerA referrer is information about the web page or source that directed a request to a link or destination page.
- Traffic SourceTraffic-source information helps explain where an audience came from, which type of channel they used, and which campaign drove the visit.
- Unique ClickA unique click groups or deduplicates repeated interactions so they are not all treated as separate new visitors.
- UTM ParametersUTM parameters are name-value pairs in a URL that help analytics tools group traffic by source, medium, and campaign.
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