Free Custom Short Links & Branded URLs
Create memorable short links with custom aliases. Pick s.id/[your-name], build brand trust, and track every click with detailed analytics.
- Custom Aliases Free
- Branded URLs
- Memorable Aliases
- Real-time Analytics
Create a trackable short link in four steps
- 01
Choose the destination and owner
Confirm the final page, who is responsible for it, and how long the short link should remain active.
- 02
Write a descriptive alias
Use a short, readable term that reflects the destination without impersonating another brand or hiding risk.
- 03
Add optional campaign controls
Apply consistent UTM parameters, expiration, password, or eligible domain settings only when the workflow requires them.
- 04
Test every published form
Check capitalization, spoken spelling, printed placement, redirect, and final mobile page before distribution.
Turn every URL into a useful campaign asset
- Choose your own link alias, s.id/[your-brand]
- Use a memorable alias that describes the destination
- Keep campaign naming consistent across shared links
- Track performance with detailed click analytics
Explore Other Products
- Free Microsite BuilderBuild beautiful microsites for free with s.id. No coding required. Perfect for portfolios, events, product launches, and promotional campaigns.
- QR Codes for Retail Store TouchpointsConnect shelves, displays, receipts, and storefront signs to product details, offers, store services, or support pages with s.id QR codes.
- Measure Link Engagement From SMS CampaignsUse compact s.id links in SMS campaigns and review recorded click activity while delivery reporting remains with your messaging provider.
Frequently Asked Questions
Do branded links always get 34% more clicks?
No universal uplift should be claimed without a source and matching test conditions. Measure your own audience, placement, message, and destination.
Is a custom alias the same as a custom domain?
No. A custom alias changes the path after s.id. A custom domain uses a domain you control and is available on eligible paid plans.
Do I need an account to manage a custom link?
Use an s.id account so the link, alias, settings, and analytics remain associated with a manageable dashboard workflow.
Related Use Cases
- URL Shortener for Instagram BioCreate a short, recognizable link for your Instagram bio and review aggregate clicks. Free-plan limits and analytics retention apply.
- Free URL Shortener & Link ShortenerCreate up to 8 short links per day on the s.id Free plan. Includes custom aliases, QR codes, and up to 30 days of analytics.
- URL Shortener for Email MarketingCreate compact, trackable links for newsletters, drip campaigns, and promotional email. Compare clicks with your email-platform reporting.
Turn an opaque destination into a link people can recognize
A custom alias replaces a random short-link path with a concise label such as an event, report, offer, or brand name. That can make the destination easier to communicate verbally and help a team identify links in campaign documentation.
A memorable alias does not guarantee a specific click-through lift. Performance depends on audience, offer, placement, surrounding message, and trust. s.id aliases use the s.id domain; connecting your own branded short domain is available on eligible paid plans.
Custom alias naming standards
A shared convention keeps aliases understandable, available, and safer to govern as the link library grows.
Prefer descriptive words
Use the campaign, event, asset, or action name and avoid ambiguous abbreviations that only the creator understands.
Respect brand ownership
Do not create aliases that impersonate organizations, misrepresent the destination, or imply an unsupported endorsement.
Reserve evergreen names carefully
Use durable aliases only for destinations and owners that can be maintained beyond one campaign.
Make your next campaign link easier to trust and measure
Create a free s.id account, publish your first short link, and upgrade only when you need higher limits or advanced controls.