Click Tracking by Campaign
Create a separate s.id link for each campaign or channel, then compare recorded visits. Add UTM parameters to the destination URL for further analysis in another tool.
- Comparisons use dedicated links
- UTM lives on destination URLs
- Clicks recorded by s.id
- No automatic conversion attribution
How It Works
- 01
Separate Campaign Links
Create a different s.id link for each campaign or channel you want to compare.
- 02
Add UTM When Needed
Add UTM parameters to the destination URL for a compatible destination analytics tool.
- 03
Compare the Data
Use s.id clicks together with conversion data from your store, website, or campaign platform.
Benefits
- Separate clicks by campaign link
- Compare traffic patterns across channels
- Pass UTM parameters to the destination URL
- Combine click data with destination analytics
Frequently Asked Questions
Does s.id automatically connect clicks with sales?
No. s.id records link visits; transactions or conversions need to be checked and combined from the destination system.
Can I use UTM parameters with s.id?
You can add UTM parameters to the destination URL. UTM reporting is handled by a destination analytics tool that reads them.
Sample data, not user data
Separate links per campaign
Visits recorded in s.id
Campaign click comparison
Conversions checked at destination
Data Boundaries to Understand
Keep these boundaries in mind so you interpret the data according to what the product measures.
- The s.id dashboard does not provide automatic conversion or revenue attribution.
- UTM parameters are not an attribution report inside s.id; they are passed to the destination URL and need a compatible analytics tool.