Click Analytics for TikTok Profile Links
Use an s.id link in your TikTok profile to measure incoming visits. Create separate links for campaigns you want to compare manually.
- Profile link clicks can be measured
- Comparisons use separate links
- Not TikTok video analytics
- Advanced details depend on plan
How It Works
- 01
Create a TikTok Link
Prepare a dedicated s.id link for the TikTok profile or campaign you want to measure.
- 02
Separate Links When Needed
Use different links for each campaign so you can compare recorded clicks.
- 03
Evaluate Clicks
Review recorded visits and compare them with the periods when you published content.
Benefits
- Measure clicks that pass through s.id
- Compare campaigns with separate links
- Review visit timing patterns
- See device or source details based on plan
Frequently Asked Questions
Can s.id compare every TikTok video's performance?
Not automatically. You can use separate s.id links for campaigns or placements that support links, then compare their clicks.
Will every TikTok click be identified as a TikTok referrer?
Not always. Apps or browsers may restrict referrer information, so some visits can appear as Direct.
Sample data, not user data
TikTok profile or campaign
Dedicated s.id link
Clicks from a TikTok profile
Clicks can be compared per link
Data Boundaries to Understand
Keep these boundaries in mind so you interpret the data according to what the product measures.
- s.id does not measure views, watch time, engagement, or individual video performance inside TikTok.
- A click does not automatically mean a purchase or conversion; compare final outcomes with data from the destination platform.